Conference Agenda

2009 4A's Media Conference & Tradeshow
"The Consumer Is...Watching...Listening...Clicking...Connecting"
Wednesday, March 4 - Friday, March 6, 2009
The Hilton New Orleans Riverside

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Tuesday, March 3

6:30pm–8:30pm

Mid-Sized Agency Media Directors Committee Meeting and Dinner (Committee Members Only) Sponsored by DOMedia

Wednesday, March 4

8:30am	4A’s Registration Desk Opens Sponsored by Audit Bureau of Circulations
9:00am	Exhibitors May Begin Set-Up in Exhibit Hall
2:00pm–2:30pm	“Project Reinvention: Now Is the Time for Action” Moderator: Harold S. Geller, senior vice president, digital initiatives, 4A’s Irwin Gotlieb, global CEO, GroupM Christopher Rohrs, president, Television Bureau of Advertising Randall Rothenberg, president-CEO, Interactive Advertising Bureau
2:30pm–3:15pm	“Measuring the REAL Value of Internet Media” Moderator: Geoff Ramsey, co-founder and CEO, eMarketer Rex Briggs, CEO, Marketing Evolution Kevin Clancy, chairman, Copernicus Marketing Consulting and Research; author of “Your Gut Is Still Not Smarter Than Your Head” Joe Laszlo, director of research, Interactive Advertising Bureau Jim O’Hara, president, media product leadership, The Nielsen Company David L. Smith, founder and CEO, Mediasmith Inc.
3:15pm–3:45pm	“Inside Washington: A Conversation With David E. Sanger, chief Washington correspondent, The New York Times and Adonis Hoffman, senior vice president and counsel, 4A’s”
3:45pm–4:30pm	“New Business Models and Monetization of Marketing Service Agency Ideas & Work” Moderator: Tim Williams, founder, Ignition Consulting Group Candice Kersh, partner, Frankfurt Kurnit Klein & Selz Patrick Sarkissian, founder and CEO, Sarkissian Mason Jeff Stier, CEO, The Almian Group Bill Tucker, CEO, MediaVest USA Bryan Wiener, CEO, 360i
4:00pm	Tradeshow Opens (Continues Through Reception)
5:30pm	Welcoming Reception in Exhibit Hall Sponsored by Television Bureau of Advertising (TVB)
7:30pm	Opening Dinner

Thursday, March 5

7:00am	4A’s Registration Desk Reopens
7:30am	Continental Breakfast in Exhibit Hall Sponsored by The New York Times
8:30am–8:35am	General Session Opens J. Stephen Perry, president-CEO, New Orleans Metropolitan Convention and Visitors Bureau
8:35am–8:50am	Nancy Hill, president-CEO, 4A’s
8:50am–9:20am	Marc Goldstein, CEO, North America, GroupM; chair, 4A’s Media Policy Committee
9:20am–9:50am	Michael Mendenhall, CMO and senior vice president, corporate marketing, Hewlett-Packard Company
9:50am–10:50am	Live Consumer Panels: Real People Tell the Industry What We’re Doing Right ... And Wrong
9:50am–10:10am	“Young Consumers Panel” (Age 20–30) Moderator: Edward Cotton, strategy director, Butler, Shine, Stern & Partners
10:10am–10:30am	“Baby Boomer Panel” Moderator: Nancy Hill, president-CEO, 4A’s
10:30am–10:50am	“Women 25–54 Panel” Moderator: Mary Lou Quinlan, founder and CEO, Just Ask a Woman
10:50am–11:10am	Coffee Break Sponsored by Retirement Living
11:10am–12:00pm	“We’ve Heard What Real Consumers Say About Media … What Is the Industry Doing About It Now?” Moderator: Michael Kassan, principal, Media Link, LLC Mike Bloxham, director, insight and research, Center for Media Design, Ball State University Daryl Evans, vice president, consumer advertising and marketing communications, AT&T Rich Gagnon, chief media officer, DRAFTFCB Jim Kite, president, Connections Research and Analytics, MediaVest USA Paul Silverman, director of media services, Novartis Pharmaceuticals Corporation
12:00pm–2:00pm	Buffet Lunch in Exhibit Hall and Tradeshow Reopens for Viewing
2:00pm–3:00pm	“Developing Ideas for the New Patterns of Media Consumption: The Creative View” Moderator: Stephanie Clifford, media reporter, The New York Times Rick Boyko, brandcenter director and professor, creative, VCU BrandCenter Dan Cutforth, co-founder, Magical Elves (“Project Runway” and “Top Chef”) Cameron Death, vice president, digital content, NBC Universal Rob Reilly, partner and co-executive creative director, Crispin Porter + Bogusky
3:00pm–3:15pm	Coffee Break Sponsored by Arbitron
3:15pm–4:15pm	Two Concurrent Breakout Sessions (Will NOT Be Repeated) 1) "Communications Planning; Reality or Hype?" Moderator: Jack Myers, president, Myers Publishing LLC Lisa Donohue, president, Truth and Design Group, MediaVest USA Janet Fitzpatrick, worldwide director of communications planning, Initiative Worldwide Mike Hess, executive vice president of research, data and insights, Carat USA George Blair Scribner, senior vice president, account planning, Digitas Antony Young, CEO, Optimedia US 2) “Digital Video: Who’s Making It? It’s Not Just the Consumer..." Moderator: Rob Norman, CEO, GroupM INTERACTION Worldwide Ryan Magnussen, found and CEO, Ripe Digital Entertainment Kevin McGurn, vice president, national sales, Hulu Jeff Minsky, director, emerging media platforms, OMD Ignition Factory Suzie Reider, head of ad sales YouTube and Google Display, Google
4:00pm	Tradeshow Reopens
5:00pm–7:00pm	Tradeshow Is Open With Cocktail Reception
7:00pm	Tradeshow Closes; Dinner on Your Own

Friday, March 6

8:00am–9:00am	Breakfast
9:00am–9:40am	General Session Reopens "This Just In: What I Couldn’t Tell You on TV" Bob Schieffer, anchor, CBS; chief Washington correspondent, CBS News
9:40am–10:25am	“Can Social Marketing Be Monetized Without Screwing Up the Consumer Experience?” Moderator: Josh Bernoff, vice president and principal analyst, Forrester Research; co-author of "Groundswell" Joe Abruzzo, executive vice president, director of research, MPG North America Pete Blackshaw, executive vice president of digital strategic services, Nielsen Online Heidi Browning, senior vice president, insight and planning, MySpace Sarah Fay, CEO, Aegis Media North America Joe Marchese, president, SocialVibe Zaw Thet, co-founder and CEO, 4INFO
10:25am–11:10am	“Heads of the Media Families Make You an Offer You Can’t Refuse” Moderator: Jonah Bloom, editor, Advertising Age Jerry Buhlmann, CEO, Aegis Media Maria Luisa Francoli, global CEO, MPG Irwin Gotlieb, global CEO, GroupM Matt Seiler, global CEO, Universal McCann Page Thompson, CEO, North America, Omnicom Media Group
11:10am	Media Conference Concludes

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Conference Agenda