Article Start Date2/15/2008
SubjectAdvertising Industry, Agency Compensation, Agency Management, Marketing, New Business
Views 3,139
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In the late spring of 2007, the American Association of Advertising Agencies and Association of National Advertisers conducted parallel surveys designed to assess agency and client attitudes and activities in four areas: how agencies add value to the client's business; how advertisers add value to the agency-client relationship; the degree of interest in value-based compensation; and possible barriers to changing compensation methodology from cost-based arrangements to value-oriented methods.
Download the Report on the Agency/Advertiser Survey
The American Association of Advertising Agencies, in conjunction with global research firm Millward Brown, released the results of an exclusive quantitative study of marketers at the 2007 AAAA Management Conference for Agency CEOs. The survey was designed to better understand the agency search process and to identify winning strategies to help improve agency performance.
Download the Survey Results
Download the Survey Appendix
Download Millward Brown CEO Mary Ann Packo's Presentation
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