Income and Profit Report
A survey conducted among the entire membership three times per year after three months, seven months, and at year end. Compares agencies’ current Gross Income, Pre-Tax Dollar Profits and Profit Margin to the same timeframe of the previous year. Taking the financial pulse of the industry. For more information on this survey please contact Helen Miranda, (212) 850-0767, Helen@aaaa.org.
Analysis of Agency Costs
A highly confidential annual study of agencies of all sizes, published in September. The survey breaks down the different costs within an agency as a percent of gross income. The survey is intended to assist senior management in overseeing the operations of their agencies. A copy of the report is distributed to survey participants at no charge. There is a charge for member agencies that did not participate. For more information on this survey please contact Helen Miranda, (212) 850-0767, Helen@aaaa.org.
NOTE: The 78th Annual Analysis of Agency Costs worksheets have been e-mailed to member agencies. If you have not received the update please contact Helen Miranda, helen@aaaa.org.
Accounts Receivable
An annual survey of all agencies published in September. The report provides data on aging of accounts receivable for general advertising, public relations, direct marketing, and sales promotion accounts. For more information on this survey please contact Helen Miranda, (212) 850-0767, Helen@aaaa.org.
Total Compensation: Highest Paid Individuals
An annual survey for agencies with gross income up to $40 million published in September. The study provides data on the total compensation paid to the 3 or 5 highest paid individuals in the agency including base salary, bonus, and deferred compensation. The report is distributed to survey participants at no charge. There is a charge for member agencies that did not participate. For more information on this survey please contact Helen Miranda, (212) 850-0767, Helen@aaaa.org.
Planned Salary Increase
An annual survey published in October. The survey provides data on the average planned salary increases in agencies for the coming year. The data are broken down by size of agency and geographic region. For more information on this survey please contact Helen Miranda, (212) 850-0767, Helen@aaaa.org.
Longevity of Accounts
Survey conducted periodically; last published in 2001. The survey provides data on the average length of agency/client relationships. It includes information on the rate of agency account acquisition and loss. For more information on this survey please contact Helen Miranda, (212) 850-0767, Helen@aaaa.org.
Small and Mid-size Agency Benchmark June 2005
Survey published in 2005 for agencies in the small and mid-sized category. It includes benchmark figures in Gross Income per Employee, Medical Premium Cost Sharing, Rentable Square Feet per Employee and Balance Sheet Ratios. For more information on this survey please contact Helen Miranda, (212) 850-0767, Helen@aaaa.org.
Billing Rate Multiplier & Hourly Billing Rates
Survey published in December, 2005, on historic hourly billing rates (2004 and 2003) and the multipliers used to arrive at those billing rates sorted by gross income and location. We plan to update the survey in 2007 providing data on 2005 and 2006. For more information on this survey please contact Sal Conte, (212) 850-0762, sconte@aaaa.org.
Non-disclosure and Intellectual Property Rights
A survey conducted in early-2006 in order to develop a “baseline” of information related to member practices in the areas of confidentiality and non-disclosure agreements as well as ownership, and assignment and/or license of agency ideas and intellectual property. Ninety-six agencies participated. For more information on this survey please contact Sal Conte, (212) 850-0762, sconte@aaaa.org.
Value Based Compensation
A survey of 135 agencies of all sizes published in March, 2005. The survey examined what clients value most from agencies, the prevalence of the different forms of agency compensation, and agencies’ approaches to intellectual property rights. For more information on this survey please contact Sal Conte, (212) 850-0762, sconte@aaaa.org.
Agency Compensation Practices and Pricing Considerations
Published in June, 2006, the survey probed AAAA member pricing competence and due diligence across a range of client compensation considerations including compensation planning, data availability, internal processes, agency standards, and value discussion. 134 agencies participated. For more information on this survey please contact Sal Conte, (212) 850-0762, sconte@aaaa.org.
