Ensures that all strategic initiatives “work” by contributing to the strategic process through brief generation; research design, implementation and analysis; intelligence support, etc. Essential duties and responsibilities include the following. Initially these duties relate to our largest account, but may be applied to other clients as needed... Responsible for the consumer relevance of the brand communication strategy. Responsible for the consumer relevance of the brand communication strategy
The Account Planner is responsible for directing and managing day to day relationship of consumer strategy and planning. The job of Account Planner at is critically important and requires a rare blend of analytical and intuitive skills, marketing and consumer research experience, principles and pragmatism, thoughtfulness and oratory power.
Responsible for leading the agency’s Account Planning practice and coaching Planners to ensure the consumer relevance of the brand communication strategy across all agency account. Responsible for guidance of others in ensuring the consumer relevance of the brand communication strategy. Responsible for drafting, prep work and executing elements of the account planning process under the guidance and direction of an account planner. Responsible for directing planning supervisors and others in the agency to develop marketing and advertising communications for clients. Lead the integrated insights and strategic planning group in a way consistent with the agency's goal of bringing a strong analytical foundation to uncover fresh and innovative insights/business opportunities and inspiring creative ideas.
Responsible for the guidance of others in ensuring consumer relevance of the brand communication strategy. Supporting department-wide strategic initiatives through intelligence gathering, research design-analysis, strategic support materials (i.e. research findings videos, briefing materials, etc.).
Accountable for the thought leadership aspect of all client relationships.
To lead the client and the management of their brand, acting as the “conscience” of the brand while leading all strategic development on the clients business. Responsible for using experienced account planning techniques and the latest and most innovative methods for obtaining customer insight. Responsible for using experienced account planning techniques and the latest and most innovative methods for obtaining customer insight. The senior planner works w/ planning directors to help define overall vision on a business and is responsible for the creation, management and implementation of day-to-day strategic initiatives on their account. Successfully build and promote agency’s businesses in close partnership with Executive Management by providing sound, innovative, strategic leadership and initiatives. Responsible for using experienced account planning techniques and the latest and most innovative methods for obtaining customer insight. | 