How many ads does a person see in a day? Measuring emotional response to television advertising Marketing and media, looking forward Is there a source for advertising to sales ratios by industry? How much was spent advertising in the US in 2007 and is forecast for 2008? What are the leading national advertisers ranked by total US ad spending? Agency business trends, How many advertising agencies are in the US? How many people are employed in advertising and what percentage of the workforce are women?
An annual survey on the practice of branding.
Yellow Paper on achieving constancy of purpose and the 70/30 Rule. Relationship trends, Account longevity, Account conflict Mendelsohn Affluent Survey, Responding to Complexity, How are consumer values changing?, Consumer Trends That Will Shape Media
What are average response rates for direct mail campaigns?, What are average response rates for e-mail marketing campaigns? Where can I go to study advertising?, Where can I enroll in a media training course?, Recent books about advertising Where can I find a glossary of advertising terms? How much is spent on internet advertising?, What are the top U.S. interactive advertising agencies?, What strategies and models are interactive firms using to structure their business?, What are the major interactive awards competitions? Independent international advertising networks, language translation services What are the current trends in media inflation rates?, What are the top media buying and planning companies?, What are the largest media companies, magazines and newspapers in the U.S.?
How large is the Hispanic population in the U.S.,What are the top U.S. multicultural agencies?,What are the top advertisers to the Hispanic market? New Business Reports, New Business Guidelines and Best Practices, Account Conflicts,How do agencies prepare for new business?,Should we have a full-time new business person? What does it cost to launch a new product? How much does the average national 30-second TV spot cost to produce?, What are the average national costs for producing various types of newspaper and magazine ads? Is there a resource that identifies famous advertising quotes?, Who said, "I know that half the money I spend on advertising is wasted, but I can never find out which half"? Which resources will help identify famous slogans from past ad campaigns?, Who said, "I know that half the money I spend on advertising is wasted, but I can never find out which half"? | 