General statistics, figures, and factoids on the advertising and marketing communications industries.
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Fact of the Day Archive
Of six consumer segments identified across a spectrum of “greenness” by MRI, Green Advocates (2% of the population) are the greenest. Although they are a relatively older group, they are more likely to embrace technology than the average U.S. adult.
Compared against the adult population as a whole, they are:
- 65% more likely to give technology advice to others
- 30% more likely to agree that computers are a good source of entertainment
- 24% more likely to use the Internet when booking travel
- 23% more likely to be comfortable conducting day-to-day banking online
Source: Mediamark Research & Intelligence Survey of the American Consumer, Fall 2007.
People today check their e-mail:
- In bed in their pajamas: 67%
- From the bathroom: 59%
- While driving: 50%
- In a bar or club: 39%
- In a business meeting: 38%
- During happy hour: 34%
- While on a date: 25%
- From church: 15%
Of those surveyed, 60% said they've never gone more than 5 days without checking e-mail and 17% can't go more than one day without e-mail. They're so hooked that 11% have even hidden the fact that they're checking email from a spouse or family member.
Source: Fourth Annual E-mail Addiction Survey--AOL
15.8% of all adults 18+ use only cell phones; the figure is 21.5% for Hispanic adults. The fastest growing group for cell phones only is adults 18-34: 31.5% of them eliminated landlines.
Source: MRI’s Spring 2008 Release
A survey of 2,400 moms reveals that the single most important tech gadget in their lives is the cell phone (23%), followed by the Internet (21%) and the digital camera (19%).
Source: Babycenter.com, March 2008
28% of Internet users have "tagged" or categorized content online, such as photos, news stories, or blog posts. On a typical day online, 7% of Internet users say that they tag or categorize online content.
Source: Pew Internet & American Life Project 1/07