4A’s Research Services Introduces CREW 

4A’s Research Services is pleased to introduce CREW (Creative Running Everywhere Worldwide), a database containing more than five million advertisements from around the world in five media. Research Services has partnered with Newfoundland-based Adfinitum to make this unique database available to 4A’s members.

CREW will allow you to:

• Search the database without charge for print, television, radio, outdoor and Internet ads
• View ads in more than 50 countries and 27 languages in one depository
• Check on competitors’ advertising
• Provide insight into creative ideas
• Search by company, brand, country or region, industry, medium and date range.

Although searching the database is free, there is a fee to obtain the actual creative. Ads can be delivered to you via http, ftp, or e-mail if the file size is small.

CREW complements AMIGO, our popular Web-based advertising and marketing database, and BUDDY, our demographic data tool, all of which are available to 4A's members only. It can be found under "Research Matters" in the "Business Resources" section of the 4A’s Web site at www.aaaa.org. You must be logged in for complete access to 4A's Research Databases.

You can get search tips and usage guidelines by clicking on the “FAQ” tab on the CREW homepage. Feel free to call Janie Hughes at (212) 850-0833 if you need assistance searching the database, or e-mail your comments to janie@aaaa.org.

Please give CREW a try and let us know what you think.