Issue Date
12/16/2008

Bulletin #
6972

Subject
Advertising Industry, Agency Management, Digital & Interactive, New Business, Research

Author
Tom Finneran, EVP, Management

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Management Matters | Surviving in this Challenging Economy 

4A’s members have asked the Association for guidance on steps to take in this challenging economic environment. In this bulletin, 4A’s Management Services Division shares a few tips, tools and tactics that you may want to consider as you evolve your 2009 plans: 
  • Business Development
  • Client Spending Commitments
  • Client Compensation
  •  Vendor Liability and Payment Terms
  • Talent Retention and Motivation
  •  Fundamental Blocking and Tackling.

 Download Management Matters | Surviving in this Challenging Economy

 
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