There are 22 short-listed entries in the 2008 AAAA Jay Chiat Planning Awards:
Service Brand
Campbell Mithun—H&R Block
McCann Erickson—Weight Watchers
Product Brand
DDB San Francisco—Clorox (Kingsford)
DDB San Francisco; Tribal DDB—Clorox (Bathroom Products)
Deutsch―McNeil Consumer Healthcare (Tylenol)
EURO RSCG Worldwide, New York—Heineken USA (Dos Equis)
Goodby, Silverstein & Partners—Anheuser-Busch (Rolling Rock)
McCann Erickson—Nikon (D40)
McKinney—Virgin Mobile USA
Publicis—P&G (Metamucil)
TBWA Chiat\Day; Starcom Worldwide—Sara Lee (Ball Park)
TBWA Chiat\Day; Tequila; OMD—Sony Playstation (NBA 07)
Product/Service Introduction
Goodby, Silverstein & Partners; OMD; TMA—Frito-Lay (Doritos)
The Martin Agency—Wal-Mart (Sustainability)
Pro Bono
BBDO West—San Francisco Zoo
Small Budget
Littlefield Inc.—Tulsa World
M&C Saatchi Los Angeles—The J. Paul Getty Trust (The Getty)
Global
Goodby, Silverstein & Partners—HP PSG (Personal Systems Group)
International
BBH London—Barnardo’s
BETC Euro RSCG—eBay France
DraftFCB Toronto—Workplace Safety and Insurance Board (WSIB)
JWT Mumbai—De Beers Group Marketing (Wedding Program)
Gold, Silver, Bronze and Honorable Mention will be announced on Monday, July 21, at the AAAA Account Planning Conference.
