The American Association of Advertising Agencies (4A’s) has partnered with Connect FKM, the lead generation division of Houston-based agency FKM, to implement a nationwide print and Internet Yellow Pages program available to all 1,175 member agencies of the 4A’s.
The goal of the program is to create agency brand differentiation in the Yellow Pages for agencies wishing to distinguish themselves as 4A’s members. Member agencies will appear in a 4A’s trademark, a call-out box that will allow higher visibility and credibility within the print Yellow Pages.
The 4A’s trademark will appear under the heading of “Advertising Agencies & Counselors” in both print and online Yellow Page listings. According to Knowledge Networks/SRI, there are nearly two million searches made annually in the category of “Advertising Agencies & Counselors”.
Harley Griffiths, Senior Vice President, Agency Relations & Memberships for the 4A’s noted, “With print directories being one of the most common initial sources for business information, it only makes sense that our members are prominently placed in the best position to capture this audience.”
Election to the 4A’s, the industry’s national trade association, is the highest professional recognition an advertising agency can achieve. 4A’s membership has been awarded to less than 10 percent of the more than 13,000 agencies in the United States.
Dale Granda, Managing Partner of Connect FKM, said of the partnership, “Connect FKM considers this opportunity to provide lead generation and program management an honor and privilege. After all, they create the standards by which agencies are measured. So to be selected as their agency for implementing print and interactive YP programs is some pretty exciting stuff. We want all 4A’s members to be easily found when prospects and clients alike are searching.”
The 4A’s offers member agencies information and services on virtually every aspect of running a communications agency, including research, agency management and media services, as well as conferences, special events, insurance and employee benefits and government relations information and expertise.
Connect FKM is the agency of record for Yellow Pages and lead generation programs for clients such as Conoco Phillips, Waste Management, Daisy, Mission Foods, Centerpoint Energy, DriveTime, Greyhound, HCA and Visa International, among others.
About FKM
With $260 million in annual billings and 200 team members, FKM is a fully integrated agency with capabilities ranging from interactive, lead generation, mobile marketing, media and public relations. Clients include Waste Management, Daisy Brand Foods, ConocoPhillips and American Greetings. FKM has offices in Houston, Dallas and Austin. For more information, visit FKM online at www.fkmagency.com.
About the 4’s
The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,175 member agency offices it serves in the U.S. employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry’s spokesman with government, media, and the public sector. For more information visit our Web site at www.aaaa.org.
