Gigante Vaz Partners announced today that it has been hired by Worktopia® On Demand Meeting Solutions. Worktopia offers an elegant, automated solution for meeting planners to search, compare and book meeting room space for small, simple meetings of less than 100 participants. In the same online session, planners may specify catering requirements, order AV equipment, other amenities and book overnight accommodations for up to 50 people.
“We are careful about the clients we work with and Worktopia is a phenomenal example of the kinds of clients we love,” according to Paul Gigante, Founder and Creative Director of GVP. “The brand is above all a challenger – they have seized the mantle of thought leadership in the business services category with an outstanding idea, in fact they’ve defined a new category. Business decision-makers in all types of companies, especially the Fortune 500, will find the service an incredibly easy to use, inexpensive way to secure meetings space in professional settings anywhere their travels take them.”
“We have worked with many significant b2b marketers. The opportunity to develop truly compelling messaging for a fabulous service like Worktopia’s Universal Meeting Solution™, headed up by a smart, experienced team of marketers is what we get out of bed for every day.”
"I am delighted to be working with Gigante Vaz Partners, one of the most highly talented and creative agencies in the New York area,” said Joan Rothman, Chief Marketing Officer at Worktopia.
The scope of the relationship will include brand strategy, advertising and cross-channel campaign development and deployment.
About Worktopia
Worktopia, Inc. offers integrated solutions that allow meeting planners to search, compare and book simple meetings and group accommodations online in hotels, conference centers, business centers, and airport lounges in 65 countries. The Worktopia meetings booking engine can be found at http://www.worktopia.com, in private label versions, and in TMC corporate booking tools and GDS agency desktops. Worktopia also delivers attendee management services in partnership with SignUp4.com. For more information, visit http://www.worktopia.com.
About Gigante Vaz Partners
GVP is an independent, full-service agency with a 20-year history of servicing clients whose ambitions exceed their resources. Paul Gigante and Madeleine Vaz won the Ricoh business away from Chiat/Day in 1989,a client the agency continues to service today. The agency’s calling card is generating fresh thinking year-in and year-out, one reason it can boast some of the longest average client tenures in the industry.
