The advertising landscape is changing rapidly. Gone are the days of simply creating an imaginative 30-second television spot and a smart print campaign to achieve success. With more and more media consumers watching television shows on demand or downloading their entertainment, there is a heightened need for agencies to turn traditional methods of advertising on their ear and create integrated efforts that incorporate digital technology and alternative branding techniques to reach their core audiences.
As the agency has since opening its doors in 1964, White+Partners has embraced this shift, and is pleased to announce the addition of partners Nicol Pomeroy and Graham Stinchcomb to the staff as well as the promotion of Missy Lieber to full partner.
“White+Partners is dedicated to helping our clients achieve ‘The Win,’” says Chairman +CEO Matt White. “As online marketing and social media push to the forefront as vital tools for Agency 2.0, I believe Nicol and Graham are two powerful resources, that when added to our existing team, will firmly position W+P as our clients’ Most Valuable Partner when it comes to realizing their communications and overall business goals.”
Both Nicol and Graham come to White+Partners from tmp.worldwide as Partner/Vice President of their respective departments. In her new role as Chief Interactive Officer, Nicol will focus her efforts on growing the agency’s interactive department. She brings with her a distinguished history of making interactive technology work for a community of stakeholders from the public and private sectors. Graham, the agency’s new Chief Marketing Officer, offers more than a decade of business development, management and marketing experience, and specializes in developing successful marketing strategies and driving top-line revenue growth. His dedication to creating win-win scenarios for clients will help underscore White+Partners’ unrelenting obsession to find ‘The Win’ for current and prospective clients alike.
In tandem with the new additions, White+Partners has promoted long-time Media guru Missy Lieber to Partner/Vice President, Chief Media Officer. White praises that during her tenure with the agency, “Missy has done an exceptional job in growing our media department and has been an incredible asset to the agency.”
About White+Partners
White+Partners is a nationally-recognized integrated communications agency located in the heart of the Dulles Technology corridor. In business since 1964, the agency represents an eclectic mix of experience and expertise with a shared passion for the business and a desire to see our clients’ businesses succeed. For more information, visit W+P online at www.whiteandpartners.com.