Article Start Date
5/28/2008
Subject
About the AAAA, Advertising Industry, Account Planning, Data Analysis, Digital & Interactive, Digital Initiatives, Diversity, Events, Information Technology, Marketing, Media Planning, Recruitment & Retention, Research, Search
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2008 Digital Conference Agenda
May 28, 2008 ● 8:30 am–5:00 pm
The TimesCenter ● New York City
Sponsored by:
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| 8:30am - 9:00am |
Continental Breakfast & Registration Desk Opens
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| 9:00am - 9:15am |
Conference Opens with Welcoming Remarks from Nancy Hill, President and CEO, AAAA
Conference Moderator: Jerry McGee, EVP, Western Region, AAAA
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| 9:15am - 9:45am |
“Let's Talk: What Would We Do If We Were Starting a New Agency Today?"
Mark Kvamme, Partner, Sequoia Capital
Come have a conversation with one of the 1990s most successful digital agency CEOs—now one of 2000s most successful venture capitalists investing in marketing software and services—about the future of advertising agencies.
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| 9:45am - 10:30am |
Digital Agency Business Models
Moderator: Nancy Hill, President and CEO, AAAA
Matt Anthony, CEO, VML
Winston Binch, VP/Integrated Head of Interactive Production, Crispin Porter + Bogusky
Joe Celia, Chairman and CEO, G2 Worldwide; Vice Chairman, Grey Group
There is no single business model for agencies in the digital space. Leaders from three of the most successful and most unique agencies talk about how they did it.
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| 10:30am - 10:45am |
Coffee Break
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| 10:45am - 11:30am |
Stop Screwing Up Our Experience
Moderator: Ed Cotton, Strategy Director, Butler Shine Stern & Partners
When a 20-year-old tells you that Facebook’s 3,500 potentially monetizable applications don’t hold much interest for him or her, it’s time to engage a panel of 20-somethings to find out what they really think.
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| 11:30am - 12:00pm |
The Future Is Now
Jeffrey Cole, Director, Center for the Digital Future, USC Annenberg School
It’s also about tomorrow, and Jeffrey Cole, professor at University of Southern California’s Annenberg School of Communications, will offer his forecast for how the digital future will unfold.
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| 12:00pm - 1:00pm |
Lunch
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| 1:00pm - 1:45pm |
Where Do We Get the Talent?
Moderator: Randall Rothenberg, President and CEO, IAB
Rick Boyko, Brandcenter Director & Professor Creative, VCU Brandcenter
Red Burns, Arts Professor and Chair of ITP, NYU
Bob Greenberg, Chairman, CEO, Global Chief Creative Officer, R/GA
Pippa Seichrist, President and Co-Founder, Miami Ad School
In a recent article, Advertising Age named the best academic programs for developing digital talent, and directors from three of these schools (and a digital agency CEO who hires these students) will share their insights.
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| 1:45pm - 2:30pm |
Mobility: What’s Working; What's Not
Panel representatives from successful mobility start-ups
Moderator: Rajeev Chand, Managing Director and Senior Equity Research Analyst for Wireless, Rutberg & Company
Eric Bader, Managing Partner, Brand In Hand, Inc.
Jordan Berman, Executive Director of Media Innovations, AT&T Mobility
Bob DeSena, Managing Director, North America, iOGlobal Inc.
Jeffrey Stier, SVP Business Growth, JWT North America and Founder, Sector 64, JWT NY
Sophia Stuart, Director, Mobile, Hearst Magazines digital media
Everybody is talking about how great mobility will be … eventually. Our panel of experts will tell you what’s working and what’s not, NOW. Our moderator comes from a venture capital firm, dubbed by insiders as the “Allen & Company of the mobility space.”
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| 2:30pm - 3:00pm |
Advertisers as Digital Content Creators: Keeping Brand Alive in A Digital Universe
Roger Fishman, Founder & CEO, The Zizo Group
Zizo’s Roger Fishman is helping advertisers create content that will allow them to sustain their brands. Procter & Gamble is one of his clients. Roger will tell you why the world’s biggest advertiser is going back to the future to create content.
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| 3:00pm - 3:15pm |
Break
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| 3:15pm - 4:00pm |
Is Data a Friend or Enemy?
Moderator: Geoff Ramsey, CEO and Co-Founder, eMarketer
Michelle Bottomley, COO, Ogilvy New York
Vipin Mayar, EVP, Data, Analytics and Marketing Accountability, MRM Worldwide, New York
David Smith, CEO, MediaSmith
Guy Wieynk, Managing Director, AKQA New York
The debate on the use of data and privacy concerns is as current as the latest news from Washington and the state houses. Our panel members come from media, experiential marketing and pure digital agencies. They are all on the data firing line every day.
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| 4:00pm - 4:45pm |
Can Advertising Get In The Game?
Moderator: Matt Story, Director, Play | a Division of Denuo
Wendi Dunlap, Partner, Media Director, Beyond Interaction
Jeff Freedman, Director of Strategy and Business Development, Millions of US
Eric Johnson, President, Ignited, LLC
Jessica Rovello, Chairman and President, Arkadium
Mike Sepso, Chairman and Co-Founder, Major League Gaming
Gaming is not just for kids and the advertising opportunities are happening faster than they are in mobility. Our panelists represent expert CEOs from the worlds of casual gaming, sports gaming, virtual worlds, plus the dominant gaming retailer.
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| 4:45pm - 5:00pm |
Meeting Wrap-up: Nancy Hill, President and CEO, AAAA
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