2008 Account Planning Conference Agenda

Monday, July 21 - Wednesday, July 23, 2008
Loews Miami Beach Hotel
South Beach, Florida

Plan to arrive Sunday for an early Monday morning start

Pre-Conference: Sunday July 20, 2008

2:00pm - 6:00pm	Registration Desk Opens for All Attendees (Registration Area Sponsored by W5)
1:00pm	Planning for Good: Briefing of Teams
3:00pm - 6:00pm	Judging: Jay Chiat Planning Awards (invited judges only)
7:00pm	Planning for Good: Teams Present
Evening	Dinner On Your Own

Monday, July 21. 2008

8:00am	Registration Desk Reopens
8:00am	Continental Breakfast
9:00am	General Session Opens Opening Remarks by Nancy Hill, President and CEO, AAAA and Suzanne Powers, Worldwide Strategy Director, TBWA and Chair, AAAA Account Planning Committee
9:15am	Jeffrey Rayport, strategy expert, author, and former Harvard "B" School professor
10:00am	Speaker TBA
10:45am	Coffee Break (Sponsored by Iconoculture)
11:00am	Tom Carroll, President and CEO, TBWA Worldwide and Chairman, AAAA Board of Directors
11:45am	Jay Chiat Planning Awards: Announcement of Gold, Silver, and Bronze Winners Presiders: William Charnock, JWT, and Murray Hardie, Fallon
12:15pm	Lunch
1:30pm - 2:45pm	Five Concurrent Breakout Sessions (no pre-registration necessary) 1. Planning for Conversations: How to Get People Talking Christopher Owens, The Richards Group 2. Channel Planning in Today's Complex Media Environment Marco Rimini, MindShare 3. Message From the Future Domenico Vitale, Lowe Worldwide and Mark Earls, Herd Consulting (repeated) 4. Coping With the New Realities of Briefing Stephen Walker, Headmint (repeated) 5. Stealing From the Information Architects Matthew Milan, Critical Mass Toronto
2:45pm	Coffee Break (Sponsored by Iconoculture)
3:00pm - 4:15pm	Five Concurrent Breakout Sessions (no pre-registration necessary) 1. Baked-In Marketing: Strategies for Concepts That Market Themselves John Winsor and Colin Drummond, Crispin Porter + Bogusky (repeated) 2. Account Planner's 21st Century Toolkit Merry Baskin, Baskin Shark (repeated) 3. The Power of the Subconscious Mind Douglas Van Praet, Deutsch LA, Inc. (repeated) 4. Message From the Future Domenico Vitale, Lowe Worldwide and Mark Earls, Herd Consulting (repeated) 5. The Powerful, Awful Insights Michael Fanuele, Euro RSCG Worldwide
4:30pm	General Session Resumes Jeff Goodby, Co-Chairman, and John Thorpe, Director, Brand Strategy, Goodby Silverstein and Partners
5:20pm	Jay Chiat Planning Awards: Presentation by Gold Winner, with five-minute introduction by Presiders William Charnock and Murray Hardie
5:40pm	General Session Concludes
7:30pm - 10:00pm	Cocktails and Dinner (Sponsored by Yahoo!)

Tuesday, July 22, 2008

8:00am	Registration Desk Reopens
8:00am	Continental Breakfast
9:00am	General Session Resumes with remarks from Suzanne Powers, Worldwide Strategy Director, TBWA and Chair, AAAA Account Planning Committee
9:05am	Getting to the Big Ideas Quickly David Hackworthy, The Red Brick Road
9:45am	Jay Chiat Planning Awards: Presentation by Gold Winner, with five-minute introduction by Presiders William Charnock and Murray Hardie
10:05am	Rob Norman, Global CEO, GroupM Interaction
10:50am	Coffee Break (Sponsored by W5)
11:05am	An Interview With Jessica Jackley Flannery, Co-Founder, Kiva Microfunds and Su Patel, Communications and Outreach Manager, Witness, by Ed Cotton, Strategy Director, Butler Shine Stern and Partners
11:50am	Karim Rashid, Founder and Designer, Karim Rashid, Inc.
12:35pm	Lunch
1:45pm - 3:00pm	Five Concurrent Breakout Sessions (no pre-registration necessary) 1. The Craft of Extending Ideas: How Emerging Technology Can Make Your Ideas Bigger & Better Kelli Robertson and Peter Cole, AKQA 2. The Power of the Subconscious Mind Douglas Van Praet, Deutsch LA, Inc. (repeat) 3. Baked-In Marketing: Strategies for Concepts That Market Themselves John Winsor and Colin Drummond, Crispin Porter + Bogusky (repeat) 4. The Craft of Brand Journalism David Thorpe, Ogilvy 5. Planning Possibilities: Craft and Content in the Digital Age George Scribner and Elmer Weber, Digitas (repeated)
3:00pm	Coffee Break (Sponsored by W5)
3:15pm - 4:30pm	Five Concurrent Breakout Sessions (no pre-registration necessary) 1. Account Planner's 21st Century Tool Kit Merry Baskin, Baskin Shark (repeat) 2. Coping With the New Realities of Briefing Stephen Walker, Headmint (repeat) 3. The Craft and Tradecraft of Strategy: What Madison Avenue Can Learn From Langley Chris Wauton, Narrative Planning 4. All Change: A Worm's Eye View Claudine Cheever, Sidney Bosley, and Rob Perkins, Goodby Silverstein and Partners 5. Planning Possibilities: Craft and Content in the Digital Age George Scribner and Elmar Weber, Digitas (repeat)
4:45pm	General Session Resumes Geof Rochester, EVP, Global Marketing, World Wrestling Entertainment
5:30pm	Jay Chiat Planning Awards: Presentation by Gold Winner, with five-minute introduction by Presiders William Charnock and Murray Hardie
5:50pm	General Session Concludes
Evening	On Your Own

Wednesday, July 23, 2008

8:30am	Registration Desk Reopens
8:30am	Continental Breakfast
9:30am	General Session Resumes with remarks from Suzanne Powers, Worldwide Strategy Director, TBWA and Chair, AAAA Account Planning Committee
9:35am	Speaker TBA
10:20am	Jay Chiat Planning Awards: Grand Prix Winners announced by Presiders William Charnock and Murray Hardie
10:30am	Coffee Break
10:45am	From Concept to Pop Culture In Under a Week Ben Relles, Founder of BarelyPolitical.com and Creator of Obama Girl
11:30am	Talent Pippa Seichrist, Founder, Miami Ad School
11:45am	Pick of the Litter Winners announced by Carlos Vasquez, Director of Education, Miami Ad School
12:00pm	Closing Remarks by conference chair
12:15pm	General Session Adjourns

Tools

2008 Account Planning Conference Agenda