Article Start Date
9/24/2008

Subject
About the AAAA, Advertising Industry, Account Management, Events

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2008 Account Management Conference Agenda 

Wednesday, September 24, 2008
Nokia Theatre, Times Square at Broadway and 44th Street
New York City

8:00am - 9:00am Registration check-in and continental breakfast

9:00am - 9:15am Welcome by Nancy Hill, President and CEO, AAAA, and conference chair Thom Gruhler, Executive Vice President, Global Account Director, McCann Worldgroup and Chairman, AAAA Account Management Committee

9:15am - 9:55am Account Management 2.0: New Definitions of Value in the Digital World
Shelly Lazarus, Chairman and CEO, Ogilvy & Mather Worldwide

9:55am - 10:35am Media: What Every Account Manager Should Know
Laura Desmond, CEO, Starcom MediaVest Group

10:35am - 10:50am Coffee Break

10:50am - 11:30am Navigating the Digital Landscape
Bob Greenberg, Chairman/CEO/Global Creative Officer, R/GA

11:30am - 12:10pm The Creative View
Nina DiSesa, Chairman, McCann Erickson, New York

12:10pm - 1:15pm Lunch

1:15pm - 1:55pm Why Account Management is the Best Job in Advertising
Carl Johnson, Founder and Partner, Anomaly Communications

1:55pm - 2:55pm

Perspectives From Mid-Sized Agencies--three individual presentations by:

1. Brad Brinegar, Partner, Chairman and CEO, McKinney: Transforming Account Management

2.
Christine Fruechte, President and CEO, Colle+McVoy: Staying Relevant in Account Management

3. Greg Stern, CEO, Butler, Shine, Stern & Partners: How to Keep a Job and Save a Career in Account Management


2:55pm - 3:00pm Conference Wrap-Up

3:00pm Conference Adjourned

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