The Bill Bernbach Minority Scholarship, sponsored by DDB Worldwide, recognizes excellence in art direction and copywriting by awarding five students $5,000 each. Scholarship recipients fly to New York for dinner with the DDB Worldwide Board and meet with industry creative leaders. The scholarship also offers recipients the possibility of a paid, post-graduate residency at DDB.
Scholarship Amount
$5,000, paid in one installment
Eligibility
An applicant will be considered for a scholarship if he or she meets all of the following criteria:
- Is African American, Asian American, Hispanic American, or Native American
- Demonstrates financial need
- Shows creative talent and promise
- Is a full-time student in his or her final year at one of the following AAAA participating portfolio schools: The Miami Ad School, The Ad Center at Virginia Commonwealth University, The Portfolio Center, The Creative Circus, The University of Texas at Austin, The Art Center College of Design at Pasadena
- Is a citizen or permanent resident of the U.S.
- Holds a bachelor’s degree from an accredited college or university.
Application Information
Applications are available at the tuition office of the participating schools. (The AAAA does not distribute applications directly to students.) Scholarship winners are announced in the fall.