The 4A's Executive Leadership Program (ELP) is held once a year, and is a specialized, intensive weeklong program that helps top-level professionals deal with general management issues through a team-oriented, computer simulation program where participants run an advertising agency for three years.
The program is intended for current or potential general managers, and consistently receives rave reviews from participants.
The 2010 ELP will be held from January 11-15, 2010, at the Four Seasons Palm Beach, Palm Beach, FL.
Download 2010 ELP Agenda
4A's Member Agenices That Participated in Past Executive Leadership Programs
Arnold Worldwide ▪ BBDO Atlanta ▪ Bailey Lauerman ▪ Blattner Brunner, Inc. ▪ Burrell Communications Group LLC ▪ Clarke Advertising & Public Relations, Inc. ▪ cruz/kratz: IDEAS ▪ DDB Worldwide ▪ De la Cruz & Associations ▪ Deutsch Inc. ▪ Element 79 Partners ▪ Grey Worldwide ▪ La Agencia de Orci ▪ Lapiz ▪ Laughlin/Constable, Inc. ▪ Martin | Williams, Inc. ▪ Muse Communications ▪ NKH&W, Inc. ▪ TBWA\Chiat\Day ▪ Trone Advertising, Inc. ▪ Young & Rubicam Inc.
What Past Participants Have Said About Executive Leadership Program
"[ELP] is a great program for not only CEOs, but for senior-level managers from every department. It provides a great idea of the different kinds of problems an agency faces and the strategies that must be devised to solve them."
"The value is greater than I could have ever expected. It has given me a much deeper understanding of myself and my co-workers.”
"Simulation created an environment in which I had to look at myself, my managerial style, my choices. It hit home."
"It was by far the best professional training experience I have ever completed. My mind is still buzzing with all the possibilities from the things I learned in that one week. Kudos to you on creating an engaging industry simulation and then enriching it with your real work experience, examples and personal anecdotes.”
"I loved the week...exhausting and refreshing at the same time. I've used the techniques several times this week in practice. Good stuff."
“The new perspective gained allows me to make quicker decisions about how to manage and grow people.”
“(The ELP) allows you to understand potential consequences from certain decisions in a low-risk environment…It improved my understanding of the agency world in general.”
“(The presenters) did a great job of both teaching and allowing the team collaboration process. They understood that the simulation training was only a part of the learning process. They were very instrumental in allowing us to learn from each other in the collaboration portion and nudging us when we would get bogged down in the minutia.”
“Steve has a very engaging style of presenting that sucks you in and allows you to absorb a lot of information quickly. (He knows) the program inside and out and enhanced the experience immensely."
