The AAAA Executive Leadership Program (ELP) is held once a year, and is a specialized, intensive weeklong program that helps top-level professionals deal with general management issues through a team-oriented, computer simulation program where participants run an advertising agency for three years.
The program is intended for current or potential general managers, and consistently receives rave reviews from participants.
AAAA Member Agenices That Participated in Past Executive Leadership Programs
Arnold Worldwide ▪ BBDO Atlanta ▪ Bailey Lauerman ▪ Blattner Brunner, Inc. ▪ Burrell Communications Group LLC ▪ Clarke Advertising & Public Relations, Inc. ▪ cruz/kratz: IDEAS ▪ DDB Worldwide ▪ De la Cruz & Associations ▪ Deutsch Inc. ▪ Element 79 Partners ▪ Grey Worldwide ▪ La Agencia de Orci ▪ Lapiz ▪ Laughlin/Constable, Inc. ▪ Martin | Williams, Inc. ▪ Muse Communications ▪ NKH&W, Inc. ▪ TBWA\Chiat\Day ▪ Trone Advertising, Inc. ▪ Young & Rubicam Inc.
What Past Participants Have Said About Executive Leadership Program
"Definintely a career-transforming week."
"[ELP] gives a broad enlightenment to all different parts of agency life, good and bad. It is a great program for not only CEOs, but for senior-level managers from every department. It provides a great idea of the different kinds of problems an agency facesm and the strategies that must be devised to solve them."
"I had no idea what to expect from this program. The value is greater than I could have ever expected. It has given me a much deeper understanding of myself and my co-workers. Thanks."
"Simulation created an environment in which I had to look at myself, my managerial style, my choices. It hit home."
For more information, contact Michelle Montalto at michelle@aaaa.org.
