This month, the 4A’s Business Barometer shines the spotlight on some new subjects: practicality in purchasing and focus on needs over wants. Confidence has declined nearly three points from last month while practicality has also decreased. How do the two relate? Find out more in the graph below, with data from the BIGresearch® February 2010 Consumer Intentions and Actions® (CIA™) survey, conducted from February 2–9, 2010.
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