At its heart, the AAAA is a management-oriented association. Are you familiar with all of the latest best practices available to you through your membership in the AAAA?
- Make sure your agency is first in line for new business pitches and agency searches
- Locate the right talent to fill your agency ranks
- Contract with a vendor dedicated to servicing your agency in an efficient and capable manner
- Manage your agency’s finances profitably
- Dedicate the right resources to your organization’s increasingly important infrastructure and information technology backbone
Books for Agency Managers
A Marketer's Guide to Best Practices and Processes for Finding a New Agency
Includes checklists, timetables, and sample questionnaires for search stakeholders to utilize. The book also includes: A sequential description and timelines for conducting a best-practice search; Suggestions on developing a comprehensive marketer brief, as well as the newly released AAAA “Standardized Marketer New Business Questionnaire”; Guidelines for conducting a mutually beneficial compensation dialogue and contract discussion; and New thinking on equitable approaches to search compensation and intellectual property practices.
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Recent Agency Management Bulletins