Article Start Date4/24/2008
SubjectAdvertising Industry, Production & Traffic, Publishing
Views 708
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» Performer/Union MattersInformation pertinent to the employment and utilization of SAG, AFTRA and AFM union performers in commercial advertising
Print Management for the Advertising Professional
This book describes step-by-step procedures involved in producing a print ad or print project, including vendor-client relationships and a summary of agency-specific responsibilities. It provides a concise explanation of the print production process and suggested safeguards.
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