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Media

» 2008 Media Conference & Tradeshow Highlights
The 2008 Media Conference and Tradeshow featured speakers and panels covering the latest developments in media--especially digital media.

» ebiz for media
ebiz for media is an initiative that allows the media industry to conduct eBusiness transactions with their trading partners.

Books for Media Professionals

Media Resources Discounted for AAAA Members

This directory of media vendors describes discounts offered to 4A’s member agencies. What are the benefits of subscribing to the services found in this directory?

- Knowledge about more media/marketing alternatives
- Access to extensive databases
- Information comparable to that available to advertisers.

VIEW MORE AT THE AAAA BOOKSTORE »

Recent Media Bulletins

Media Matters | 4A’s Update on Radio Audience Measurement

The 4A’s Media Research Committee has been meeting with Arbitron representatives on an ongoing basis to discuss the development and rollout of Arbitron’s personal peoplemeter (PPM) technology. »

Media Matters | A Sluggish Economy Will Hold Down Media Inflation in 2009

For more than three decades, Robert J. Coen, Senior Vice President and Director of Forecasting at Interpublic’s Magna unit, has presented AAAA with his predictions for the coming year. »

Media Matters | Updated "Media Resources Discounted for 4A's Members": Information Now Available

For many years, 4A’s has issued information about media vendors’ discounts offered to our member agencies. »

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February 11, 2008
FAQ’s – Internet and New Media

April 15, 2008
Media Conference Recap: Wednesday, March 5, 2008

April 15, 2008
Media Conference Recap: Thursday, March 6, 2008