Article Start Date3/27/2008
SubjectAdvertising Industry, Marketing
Views 770
Would you recommend this bulletin to other members?
(Click on bullets to rate this 1 to 5)
» Marketing and Media Ecosystem 2010Booz Allen Hamilton recently reported on the results of a joint AAAA/ANA/IAB cross-industry study, "Marketing & Media Ecosystem 2010." The study featured a survey of more than 250 marketers and interviews with 75 industry leaders, and probed the capabilities and relationships that marketing organizations need to evolve to optimize marketing communications given the transformation of communications technology and consumer media consumption propensities.
A Marketer's Guide to Media Services Agencies
In recent years, the role of media services agencies (MSAs) has shifted from supporting cast member to featured player in the marketing communications mix. MSAs-often referred to as the independent or unbundled representation of any agencys media department-have become powerhouses in their own right. In Media Services Agencies, author Joseph Jaffe provides a brief history of the MSA, discusses his views on its structure and concerns, and projects the future of this increasingly important segment of the advertising industry.
VIEW MORE AT THE AAAA BOOKSTORE »
back to top »
April 15, 2008 Media Conference Recap: Wednesday, March 5, 2008
More »
April 15, 2008 Media Conference Recap: Thursday, March 6, 2008
April 15, 2008 Media Conference Recap: Friday, March 7, 2008
