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Account Management

» Account Management Job Descriptions
Learn more about your trade -- including job responsibilities, expectations, managerial opportunities, and previous experience requirements.

Books on Account Management

Account Management for Large Agencies for the Advertising Professional

This book offers an overview of the pivotal role of account management at a large advertising agency. It serves as a comprehensive primer for ad agency professionals from any discipline to understand the essence and importance of the account management function.

VIEW MORE AT THE AAAA BOOKSTORE »

Recent Account Management Bulletins

Research Matters | Observations From the 2008 Account Management Conference

This issue of Research Matters contains highlights from the 2008 Account Management Conference, held September 24, 2008, in New York. »

New Business: What Matters? Tips, Tools & Tactics for Agencies

AAAA New Business Committee members conduct a 90-minute discussion webinar of the key new business factors that can align your agency’s business development activities with the needs and expectations of leading marketers. »

2006 AAAA/ARF Engagement Conference CD-ROM

The CD-ROM, containing audio recordings of most of the speakers and panel discussions from the AAAA/ARF Consumer Engagement Conference, is now available. »

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April 15, 2008
Media Conference Recap: Wednesday, March 5, 2008

April 15, 2008
Media Conference Recap: Thursday, March 6, 2008

April 15, 2008
Media Conference Recap: Friday, March 7, 2008