Account Planning 

2008 Account Planning Conference
The 2008 Account Planning Conference will provide a dynamic conversation about crafting concepts and content. Through inspiration from the non-advertising world via innovative concept and content creators and cultural experts and through break-out training sessions that will teach the crafts required, the conference is positioned as the continuation of the planning experience and the beginning of the next conversation on the future of planning.
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» Highlights from the 2007 Account Planning Conference
The 2007 Account Planning Conference featured a program that ignited debate about the rapidly changing world of marketing communications and creativity—and examined how planners play critical roles as catalyst for change.

» Jay Chiat Planning Awards
The Jay Chiat Planning Awards are given out each year at the AAAA Account Planning Conference in recognition of those planners who have developed a strong insight and seen their discipline evolve through creative work that affects both the consumer and also the business.

Books on Account Planning

2006 AAAA/ARF Consumer Engagement Conference

The CD-ROM, contains audio recordings of most of the speakers and panel discussions from the AAAA/ARF Consumer Engagement Conference, which was held at the Crowne Plaza Times Square Manhattan in New York, September 27–28. The CD-ROM also includes biographies of all conference speakers. The Conference addressed the understandings and tools required to develop marketing communications programs that can turn on a consumer’s mind to a brand.

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Recent Account Planning Bulletins