Registry 

The AAAA ebiz for media initiative has built an industry-wide directory to capture information critical to conducting electronic business transactions and associated communications within the advertising media industry. The ebiz for media Registry is the directory that holds this information for Trading Partners, Gateways, and 3rd Party Software Providers.

The AAAA ebiz for media Registry is the sole cross-media electronic business directory for all entities participating in machine to machine eBusiness transactions in the advertising industry. The Registry stores critical business information that will be provided by three groups:

• Trading Partners: Entities who are sending and receiving electronic transaction information related to the buying and selling of media (i.e., order, invoice, etc) via industry XML standards.

• 3rd Party Software Providers: Entities that provide operational systems necessary for trading partners to conduct business – these are currently comprised of media buying and media sales/traffic systems.

• Gateway Providers: Entities that provide the capability to send and receive electronic messages to and from other Gateways. Messages will be packaged in XML / SOAP standardized formats.

For further information on accessing the registry, and the Web Services Description Language (WSDL) kit, please contact Brian Lewis.