ebiz for media is an initiative that allows the media industry to conduct eBusiness transactions with their trading partners. This initiative continues to be a leading priority for media buying and advertising agencies, as well as media companies.
Decreasing the manual work and errors that result from paper transactions between media companies & media buying/advertising agencies is the goal we are all striving for. By implementing a two-way electronic relationship between media traffic/sales systems and media buying systems, our industry will be able to realize:
Reduced errors
- Lower costs
- Increased competition
- Adjustments for changing business needs
- Audit trails for procurement evaluations and advertising verification.
At this site, you will find information on the ebiz efforts of the AAAA and other vertical trade associations, as well as links to the industry standards by medium .
All of the vertical trade associations have agreed to use The Extensible Markup Language (XML) as the common language to move transactions between trading partners. The XML schemas that have been developed provide a context for all facets of the media transaction lifecycle, from avail to invoice.
The AAAA and vertical trade associations have worked diligently facilitating the conversations to develop transaction schema, adoption by agency system vendor varies.
For up to date status on eBiz for media, check out the industry eBusiness Blog: http://theebizbuzz.blogspot.com/.
Download ebiz for media Subsite Terms and Conditions
