Overview
The O'Toole Awards honor creative work of member agencies produced during a current calendar year. Members receive a Call for Entries in fall. Final judging takes place in February and March, and awards are presented at the AAAA Leadership Conference, usually held in April or May. All winners and finalists receive a brass AAAA pyramid.
All proceeds from the O'Toole Awards competition are earmarked for the AAAA Foundation, Inc., which was established in 1997. A primary goal of the Foundation is to award scholarships to multicultural students of the advertising arts.
O'Toole Creative Awards Winners and Finalists from 1991-2008
The following are the award categories available in the O'Toole Awards competition.
Creative Excellence
There are six awards for overall creative excellence by an agency for a body of work produced within the current calendar year. Agencies may submit any combination of print and broadcast (including direct mail, interactive, newspapers, magazine, non-traditional, outdoor, radio and television ). We encourage you to submit a variety of media that demonstrates your agency's range.
Agency Award: This award is divided into four categories.
- The O’TooleBox
- Large Agencies
- Mid-Sized Agencies
- Small Agencies
Learn more about the O'TooleBox
Multicultural Award: A single award is presented to an agency that targets multicultural consumer groups, including African-American, Asian-American, Hispanic-American, Native-American, etc.
Public Service: Public service for this category is defined as "cause-oriented work that is not overtly selling a product/service for profit."
For additional information on deadlines and how to enter, contact Cathay Brackman, (212) 850-0721 or e-mail your questions to awards@aaaa.org.
