The AAAA, in collaboration with the Television Bureau of Advertising (TVB), the National Association of Broadcasters (NAB), and the Association of National Advertisers (ANA), recently announced a new initiative to assist our members in making the DTV transition as easy and beneficial as possible.
In just eight months, the way that broadcast television signals are delivered to homes across America will change―transforming the way we view television for the better. As mandated by Congress, television broadcasters will begin to broadcast exclusively in digital on February 17, 2009.
Digital television will also create new opportunities on a variety of platforms for advertisers. It is our goal to make sure that the advertising community is kept informed of DTV transition developments and its impact on your business and clients. Working together, the TVB, NAB, ANA, and AAAA will reach out to national and local agencies and advertisers about the switch to digital.
This initiative, called “The DTV Transition: Keeping the Ad Community in the Loop,” will utilize e-mail notifications, webcasts, a speakers bureau, luncheons, one-on-one meetings and our Web sites. We intend to be a resource for you and help educate members of the advertising community on the significance of this change in television.
What Every Ad Exec Should Know About the DTV Transition