Over the past year, major AAAA activities spanned six national conferences, including the AAAA's first-ever "Digital Conference for Agencies," numerous regional events emcompassing AAAA Forums, creative symposiums, and seminars, the launch of a well-received series of management-oriented Webinars, the continued success of AAAA Diversity Programs including a record number of students who participated in our Multicultural Advertising Intern Program, the publication of more than 20 new booklets, and a successful fourth year of Advertising Week.
This year has been a challenging and complex one for our industry, with issues incluiding continued examination of agency compensation; the impact of digital on media and talent recruitment and retention; ongoing scrutiny on DTC advertising; and economic unease. This "Year in Review" highlights some of the significant activities and initiatives that the AAAA undertook on our members' behalf to address these and other challenges.
Download the 2007 Year in Review Booklet