Behavioral Economics integrates insights from psychology with classical economic theory to understand the economic decisions of consumers. Here is a compelling case for agencies to adopt this newly fashionable discipline. » Ownership and Use Contracting Considerations When Creating Digital, Online and Mobile Content On February 25, 2010, the 4A's Board of Directors adopted a new 4A's Position Paper, Software and Software Tools: Ownership and Use Contracting Considerations When Creating Digital, Online and Mobile Content. » Newly Released Version 3.0 The 4A’s, in conjunction with the Internet Advertising Bureau (IAB), recently developed an updated, more comprehensive “Terms and Conditions for Internet Advertising Version 3.0.” » |