March 2, 2009
Online registration is now available for the following April events: New Business Development: A Different Approach for Different Times (4/14, Buffalo); Going Digital: How Agencies Can and Should Respond to the Changing Face of Marketing (4/22, Cleveland); Going Digital: How Agencies Can and Should Respond to the Changing Face of Marketing (4/23, Cincinnati); and Account Management Workshop: Leading Integrated Accounts with Numerous Disciplines and Challenges (4/30, Minneapolis).
Posted 2009 Media Conference Attendee Lists, By Company and By Attendee Last Name
Posted 2009 MAIP Mentor Program Information and Application
February 24, 2009
Latest updates to the 2009 Media Conference & Tradeshow Agenda and Speaker Profiles are up.
February 19, 2009
Posted new Member Bulletin: Talent Matters | Joint Policy Committee Prudent Planning Memo and Update on Contract Negotiations
Updated 2009 Northern California Institute of Advanced Advertising Studies Course Curriculum
February 18, 2009
Posted updated agenda and program information for the 4A's March 12th Professional Development Seminar, Leadership for Integrated Accounts: Managing Accounts With Numerous Disciplines and Challenges (Adelphi, MD)
New 2009 Media Conference and Tradeshow speaker profiles added
February 17, 2009
Posted Agency News Release: Mindshare Study Shows Many Consumers Unprepared for Upcoming Digital Television Transition
Agency News: CICM To Become MAXUS Spain
Posted presentation deck from February 5th Webinar,"The Foundational Principles of Value Pricing, Featuring Tim Williams and Ron Baker"
February 13, 2009
Posted Government News: Federal Trade Commission Issues New Principles for Online Behavioral Advertising
2009 Media Conference & Tradeshow speaker profiles and conference agenda updated
New BizDevBlog Post - Confidentiality of Marketing Services Information
February 12, 2009
Client/Agency Relations section of Industry Research Essentials updated
Government News updated with three articles: Top Five Issues of 2009, New Congress Could Focus on Advertising Issues, and State Budgets in "Dire" Condition.
Posted Agency News release: Wildfire Featured as Fresh Agency in Communications Arts
February 11, 2009
New post added to the 4A's Business Development Blog - Steve Boehler on "Arrogance or Insanity?"
February 10, 2009
2009 4A's Leadership Conference: The New Realities program information is now available.
4A's releases new position paper on the Confidentiality of Marketing Services Information.
February 9, 2009
2009 Media Conference & Tradeshow agenda and list of speaker profiles updated.
Posted program agendas for 4A's events throughout March: Going Digital (3/25, Chicago), Leadership for Integrated Accounts (3/12, Adelphi, MD), New Business Development (3/12, St. Louis), and Show Me the Money (3/10, Philadelphia).
January 26, 2009
Online registration is now available for four March events: Show Me the Money (3/10/09, Philadelphia, PA), Leadership for Integrated Accounts (3/12/09, Adelphi, MD), New Business Development (3/12/09, S. Louis, MO) and Going Digital: How Agencies Can and Should Respond to the Changing Face of Marketing (3/25/09, Chicago, IL).
Posted Agency News Release: Marty Orzio Joins Gotham as Chief Creative Officer
Posted updated brochure on What Every Ad Exec Should Know About the DTV Transition
Agency Search Consultants Listings updated
January 22, 2009
Posted tonight's presentation deck for "The Digital Services Your Clients Really Want" Webinar
2009 Atlanta Institute of Advanced Advertising Studies registration is now open.
Posted more speaker profiles for our 2009 Media Conference & Tradeshow
January 21, 2009
New 4A's Member Bulletin posted: Talent Matters | 2009 JPC Authorizer Notice Memorandum
Posted updated 2009 Media Conference & Tradeshow Sponsors
Business Development Blog new post: New Business and Small/Independent Agencies
January 20, 2009
Join 4A's President and CEO at the North Texas/Oklahoma Senior Management Dinner; registration is now open.
2009 Northern California Institute of Advanced Advertising Studies curriculum and registration information now available
Advertising Industry Research Essentials information on Workforce in Advertising and Agencies updated.
2009 Media Conference and Tradeshow Agenda updated and new Speaker Profiles published.
January 16, 2009
Posted January's 4A's Business Barometer, which shows consumers have more optimism at the beginning of 2009
January 15, 2009
Posted in Advertising Industry Research Essentials the Reardon Smith Whittaker 2008 New Business Report: A Client's Perspective on Agencies
Agency News: Chrysler LLC Reassigns Advertising Creative for the Jeep Brand to BBDO
January 14, 2009
2009 Media Conference & Tradeshow Agenda has been updated. Exhibitor information is also now available.
New post on the 4A's Business Development Blog - You're In Show Biz Now: Lessons Learned From a Casting Director
January 12, 2009
Posted updated information and registration forms for the New England and New York Institutes of Advanced Advertising Studies
New post on the 4A's Business Development Blog - The Procurement Perspective
Porter Novelli Announces New Addition to Senior Team
Online registration is now available for two upcoming events, 4A's Planning Community Presents "The Moth: The Art of Storytelling," and New Business Transformation Workshop, Featuring Cleve Langton
January 8, 2009
2009 Southern California Institute of Advanced Advertising Studies curriculum and registration information are now available.
Posted updated Agency Search Consultants listings
Updated MAIP Information for Students
January 7, 2009
Detailed 2008 Accounts in Review Analysis posted to the 4A's Business Development Blog
Updated Advertising Industry Research Essentials with Robert Coen's December 2008 Insider's Report on Advertising Expenditures
Mindshare issues Agency News Release, "Mindshare Study Highlights Moms' Reliance on Research When Holiday Shopping"
January 6, 2009
Advertising Industry Research Essentials updated with Nielsen's 2009 Industry Outlook: When Times Get Tough, The Tough Go Back to Basics and Zenith Optimedia's 2009 Advertising Spending Forecast
January 5, 2009
Posted updated Advertising Industry Awards and Interactive Advertising Awards program listings
GroupM issues Agency News release, BJK&E in London To Become MAXUS UK
New Business Development Blog post: The Best Of...Top 10 Biz Dev Concepts
Posted updated agendas for the 2009 Media Conference & Tradeshow and Executive Leadership Program
