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March 15, 2010

ProQuest

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March 12, 2010

SAG/AFTRA TV Commercials Agreements: Revised Extras Rates

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February 24, 2010

Software and Software Tools: Ownership and Use Contracting Considerations When Creating Digital, Online and Mobile Content

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February 23, 2010

Digital Marketing Community: Local Online Advertising Metrics (Click-Throughs Vs. Site Visits)

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February 19, 2010

Meeting Minutes: February 10, 2010

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Company Profits The 4A's is more than just a trade association; it is a collection of talented and accomplished individuals across all industry disciplines dedicated to sharing their own experiences and best practices with a larger community.

In addition, the 4A's is dedicated to promoting and celebrating the very best the industry has to offer by sponsoring awards programs and special events, such as Advertising Week.

4A's Benefits

Benefits designs, manages, and monitors benefits and insurance programs exclusively for 4A's members. Working with 4A's Benefits offers significant advantages for member agencies of all sizes.

Creative Matters

The face of advertising is its creative. Through webinars, awards programs and publications, the 4A's is a committed advocate of the creative process.

Management Matters

The 4A's Agency Management Services division provides consulting and advisory services to member agencies on a variety of management-related topics.

Media Matters

The 4A's is charged with a wide array of responsibilities related to the planning and buying of media within the marketing communications landscape.

Production Matters

Production Services supplies members with unbiased information on broadcast and print production management for more cost-efficient advertising production.

Research Matters

This research toolbox contains proprietary databases of articles, demographic data, and creative work, plus a rich collection of industry statistics, original research documents, surveys, and white papers.